This is a recording of the Catholic Founders Guild Call we hosted on January 27th.
The topic: The C.O.P. Framework for Better Leads and Traffic, featuring Ryan Cruz from Traffic Salad (a CF Guild Member). Ryan walked us through his strategic approach to navigating today’s 'trust recession' by balancing long-term Content creation, personalized Outreach, and scalable Paid Ads to build a more resilient and predictable sales pipeline.
🚨 SPECIAL OFFER: Ryan offers his coaching services to other members of the CF Guild for 50% off for 90 days. This represents $1,500 in savings — unlockable for $100 by joining the CF Guild today. It’s kind of a no-brainer.
One-Liner Takeaway
For those who aren’t paid members yet, here’s the quick one-liner takeaway:
In a “trust recession,” the Catholic founder’s edge is leading with human connection and high-value content to build a foundation of credibility before ever trying to scale with ads.
The biggest shift we need to make as Catholic business owners is moving away from the “noise” of modern marketing and back toward real stewardship. We’re living in a time where people are naturally skeptical of everything they see online, but that actually gives us an opening. When we lead with the C.O.P. Framework (Content, Outreach, and Paid Ads), we aren’t just trying to “hack” a lead; we’re building a relationship.
The secret sauce here is validation. Seriously, if your offer doesn’t land when you’re talking human-to-human in a LinkedIn DM, throwing money at Facebook ads is just a really expensive way to fail. By focusing on a “risk reversal” that actually serves the customer and providing ungated, high-value content (like a solid YouTube video), we create a “trust moat.” It’s about being okay with doing the unscalable work of helping one person at a time until the Lord gives us the green light to scale. That patience and commitment to the person over the pixel is what makes a business truly endure.
Alright, the rest of this session is exclusively for CF Guild members. If you’d like to join future calls, consider upgrading to a paid membership today.
The Catholic Founders Guild is an association of Catholic Biz owners who believe that their business is meant to be an extension of God’s will in the world.
If you share this belief, join today!
Listen to this episode with a 7-day free trial
Subscribe to Catholic Founders to listen to this post and get 7 days of free access to the full post archives.
